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Contributor guide
Read this before you write. It explains what we publish, the standard your article must meet, and how we screen it.
What we publish
Clear, accurate answers to the questions people ask before they book a physio. Not advertising, and not advice for one person.
Answers real questions
Pick a question people actually search, such as costs, rebates, when to see a physio, or what a condition means.
Written for patients
Plain English with no jargon, around 600 to 1,200 words.
Original and useful
Add practical insight a general search result would not give, such as what to ask, what to watch for and what to expect.
Show your expertise and trust
Google and AI answer tools both favour content from people who clearly know the subject and can be trusted. Build that into every article.
Experience
Say what you commonly see in practice, in general terms. Never describe an individual patient.
Expertise
Be accurate and current. Explain terms plainly, and say when the evidence is mixed or differs between people.
Authoritativeness
Your name, registration and areas of practice go in the author box. Link to primary sources such as government health sites, clinical guidelines and research.
Trust
State limits honestly, say when to see a doctor, declare any financial interest, and never promise results.
Write so people and AI answers can use it
Search engines and AI assistants pull short, clear, well-sourced passages. These habits make your article easy to quote correctly.
- Lead with the answer. Put a direct answer to the main question in the first two or three sentences, then explain.
- Add key points. Start with three to five bullet points that sum up the article.
- Use question headings. Write headings the way people ask, for example “How much does a physio cost?”
- One idea per paragraph. Keep sentences short and define any technical term the first time you use it.
- Use lists and tables. Put steps, comparisons and costs in a list or table so they are easy to scan and quote.
- Be specific and Australian. Give numbers with context and a date, and name the scheme, such as Medicare, DVA or NDIS.
- Cite your sources. Name them in the text, link to the primary source, and add a last reviewed date.
- End with a short FAQ. Three to five questions, each answered in one to three sentences.
- Be original. Add insight a generic article lacks. Do not pad, and do not copy or lightly reword other sites.
Use this structure
- 1
Title
Include the main question or topic, in plain words.
- 2
Key points
Three to five bullets that summarise the article.
- 3
Direct answer
Two or three sentences that answer the main question.
- 4
Main sections
Question headings, short paragraphs, and lists or tables where they help.
- 5
When to see a doctor
The signs or situations where a physio is not the right first step.
- 6
FAQ, sources and date
Three to five short questions, your sources, and a last reviewed date.
Follow advertising rules
Health content in Australia has to follow AHPRA’s advertising rules, even when it is general information.
No testimonials or stories
No reviews, patient stories or case studies.
No promises or superlatives
No guaranteed results, and no “best”, “leading” or “number one”.
No offers or promotion
No discounts, free offers or sales pitch, and no links inside the article.
Read AHPRA’s advertising guidance.
How we screen your article
Every submission is checked against this scorecard. You need to meet every criterion to pass.
| Criterion | What we check | You pass when |
|---|---|---|
| Registration | Your current registration on the AHPRA register. | You are registered as a physiotherapist. |
| Accuracy and sources | Key facts against the sources you name. | Facts are correct, current and sourced. |
| Expertise and trust | Credibility, honest limits and red flags. | Limits are stated and nothing is overclaimed. |
| Plain English and structure | Readability and the structure above. | It reads easily and follows the structure. |
| AI-ready | Answer-first writing, question headings and FAQ. | The answer comes first, with headings and a FAQ. |
| Originality | Originality and plagiarism checks. | It is your own work, unpublished elsewhere. |
| Compliance | Advertising rules. | No testimonials, promises or promotion. |
Outcomes: accepted, accepted after one round of edits, or declined with feedback. We reply within five business days. Only accepted articles move on to the contributor agreement.
Ready?
Submit your article
When your article follows this guide, send it for screening.